Date: Tue, 08 Feb 2005 11:56:19 +0100 From: des@des.no (=?iso-8859-1?q?Dag-Erling_Sm=F8rgrav?=) To: Craig Reyenga <craig@backfire.ca> Cc: Diego Calleja <diegocglinux@yahoo.es> Subject: Re: The case for FreeBSD Message-ID: <xzp3bw7jp64.fsf@dwp.des.no> In-Reply-To: <20050208075739.GA53593@burnout.lan.bluemidnight.ca> (Craig Reyenga's message of "Tue, 8 Feb 2005 02:57:39 -0500") References: <4205F382.8020404@freebsd.org> <Pine.NEB.3.96L.1050206132109.55669F-100000@fledge.watson.org> <20050206194857.5920e369.diegocglinux@yahoo.es> <42066967.1060300@freebsd.org> <1107754103.4206fc77b1e68@imp4-q.free.fr> <20050207214652.0ccf31a2.diegocglinux@yahoo.es> <20050208075739.GA53593@burnout.lan.bluemidnight.ca>
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Craig Reyenga <craig@puresimplicity.net> writes: > Have you heard of the Ferrari Enzo? Of course you have. Have you ever > seen an advertisement for it on televsion? Of course not. The car's V12 > engine and ceramic brakes speak for themselves [1]. You're mistaken. Ferrari spend a lot of money on advertising - they just don't spend it on advertising to end-users. Instead, they advertise to the press: they go to trade shows, hold press events, invite journalists to test-drive their cars etc. and rely on the press to bring the message to the end-users. They also advertise through tie-in merchandise (posters, calendars, model cars, etc.) DES --=20 Dag-Erling Sm=F8rgrav - des@des.no
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