Date: Mon, 3 Nov 1997 00:10:46 -0700 (MST) From: Wes Peters <softweyr@xmission.com> To: chat@freebsd.org Subject: Re: FreeBSD: Turning PCs into Workstations Message-ID: <199711030710.AAA20072@obie.softweyr.ml.org> In-Reply-To: <199710310856.JAA09939@bitbox.follo.net> References: <199710310226.DAA08937@bitbox.follo.net> <8535.878284917@time.cdrom.com> <199710310856.JAA09939@bitbox.follo.net>
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Eivind Eklund writes:
> > > (3) FreeBSD: Power, not price.
>
> I ran this by our marketing exec - he thinks it give associations to
> "boy's rooms OS". I tend to agree with him.
>
> He is usually quite good at this kind of stuff, but said he needed a
> mission statement to be able to give it a go.
>
> So - what image do we want FreeBSD to project?
>
> My priorities are
> * Professional
> * Fast
> * Powerful
>
> in that order.
>
> Can somebody else come up with a better definition of what we want to
> communicate?
You forgot the "freedom" bit in there. It's my number one reason for
using FreeBSD on a daily basis: you can do with it as you wish. Nobody
makes you sign, tear, click, or in any other way agree to a long list of
unenforceable clauses to use, misuse, or abuse it. You just have to
agree to give credit where credit is due.
Personally, I liked "FreeBSD: the Power to Serve" the best of the one-
liners; it has punch and puts forth both the powerful and server
notions. Professional goes along with the quality of the artwork and/or
webwork used; if your ads look professional, everyone assumes your
product is also. Without this tenet, large hordes of software companies
would have never gotten out of the gate. ;^)
--
"Where am I, and what am I doing in this handbasket?"
Wes Peters Softweyr LLC
http://www.xmission.com/~softweyr softweyr@xmission.com
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