Date: Wed, 7 Aug 1996 05:46:44 -0700 (PDT) From: "Mel Lester Jr." <meljr@connet80.com> To: Peter Hawkins <peter@clari.net.au> Cc: freebsd-isp@FreeBSD.ORG Subject: Re: Trial accounts Message-ID: <Pine.BSF.3.91.960807053923.218A-100000@connet80.com> In-Reply-To: <199608070010.KAA01174@rhiannon.clari.net.au>
next in thread | previous in thread | raw e-mail | index | archive | help
They are not a customer until they pay. Free trials are a marketing scheme that probably doesn't pencil out. People don't appreciate what they don't pay for and you would be better off giving them free on-site installation with a prepaid account. Give the first month's payment to the installer and keep 70% of your new customers for at least one year. The other 30% will move or leave you for other valid reasons that no one can control. What is a paying account worth over a year? How many free trial users actually convert to paying customers? -mel +---------------------------------------------------------------------------+ | Mel Lester Jr. meljr@ConNet80.com - Operations Manager ConNet80 | | ConNet80 - PDX's Fast Lane on the Information SuperHighway | | Connect with ConNet80, it pays! http://www.ConNet80.com/~meljr | +---------------------------------------------------------------------------+ On Wed, 7 Aug 1996, Peter Hawkins wrote: > Hi fellow ISPers, > I'd like to gather some feelings about providing (perhaps restricted) "trial" > access to anyone who logs in (user=register). It's pretty common here but I > have steered away from it for two reasons: > > 1. security > 2. The potential for someone to dial in under that name indefinitely. > > However I don't want to lose custom :) so if there are ways of > addressing 1. and 2. I'd like to hear them. > > Peter >
Want to link to this message? Use this URL: <https://mail-archive.FreeBSD.org/cgi/mid.cgi?Pine.BSF.3.91.960807053923.218A-100000>